What does EDDM stand for?
EDDM stands for Every Door Direct Mail, a USPS service that allows businesses to reach selected postal delivery routes without providing individual recipient names and addresses.
Direct Mail Marketing
EDDM Printing & Every Door Direct Mail Services
Reach Local Customers Without a Mailing List
Want to reach potential customers in specific neighborhoods, ZIP codes, or service areas? Every Door Direct Mail (EDDM) helps businesses distribute promotional mail pieces to selected postal routes without purchasing an individual mailing list. USPS describes EDDM as a way to target neighborhoods, cities, and ZIP Codes with marketing mail such as postcards, menus, and flyers.
Cox Printing & Signs provides EDDM printing and direct mail services for businesses in Seattle, Bothell, Bellevue, and communities throughout Washington. From design and commercial printing to mailing preparation, we help simplify your local direct-mail campaign.
Whether you're promoting a grand opening, special offer, new location, real estate listing, restaurant promotion, home service, healthcare practice, retail sale, or community event, EDDM can put your marketing message directly in front of potential local customers.
Need an EDDM campaign? Request a quote from Cox Printing & Signs.
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What Is EDDM?
EDDM (Every Door Direct Mail) is a USPS direct-mail service that allows businesses to select geographic delivery routes instead of supplying individual names and addresses. This makes EDDM useful for businesses that want to reach an entire neighborhood or defined local market.
EDDM can be especially effective for:
- Restaurants and retail stores
- Real estate agents
- Roofing, HVAC, plumbing and remodeling companies
- Dental and healthcare practices
- Landscaping and cleaning companies
- Gyms and fitness businesses
- Schools and nonprofit organizations
- Local professional services
How EDDM Printing Works
A successful EDDM campaign generally follows a simple process:
1. Choose Your Target Area
Select neighborhoods, ZIP Codes, or carrier routes where your potential customers live or work.
2. Select Your Mailer
Choose an eligible EDDM postcard, flyer, or other direct-mail format that fits your offer and campaign.
3. Design Your Marketing Piece
Create a clear message with your offer, branding, images, contact information, QR code, and call to action.
4. Print & Prepare Your Mailers
Cox Printing & Signs provides professional commercial printing and mailing preparation to help get your campaign ready for distribution.
5. Reach Your Selected Routes
Your mail pieces are submitted through the appropriate USPS process for delivery along the selected routes.
EDDM Postcard & Flyer Printing
EDDM postcards are a popular choice for local marketing because they provide space for your offer, images, branding, contact information, and a strong call to action.
Your mailer can include:
- Promotional offers
- Coupons and discount codes
- QR codes
- Website and phone number
- Customer reviews
- Service areas
- Product or service information
- Before-and-after photos
- Store or business information
- Clear calls to action
We also provide EDDM flyer printing and oversized direct-mail options where appropriate for your campaign.
The goal is simple: get attention, communicate your offer quickly, and give the recipient a reason to respond.
EDDM for Local Lead Generation
EDDM can be more than neighborhood advertising. Used strategically, it can support local customer acquisition and lead generation.
For example:
- Home services: Promote free estimates or seasonal services.
- Real estate: Promote listings, open houses and home valuations.
- Restaurants: Promote coupons, new locations, catering and special menus.
- Dental practices: Promote new-patient offers and services.
- Retailers: Announce sales, new products and store openings.
- Schools: Promote enrollment, programs and community events.
EDDM Printing & Mailing Services
Cox Printing & Signs can help bring the major parts of your campaign together:
- EDDM Postcard Printing
- EDDM Flyer Printing
- Direct Mail Printing
- Graphic Design
- Print-Ready File Preparation
- Mailing Preparation
- Bulk Commercial Printing
- Promotional Mailers
- Local Direct Mail Campaigns
- Mailing & Fulfillment Support
Instead of coordinating multiple vendors, you can work with one printing partner for your EDDM campaign.
EDDM Printing in Seattle, Bothell & Bellevue
Cox Printing & Signs serves businesses throughout Seattle, Bothell, Bellevue, and surrounding Washington communities.
Our EDDM and direct-mail service area includes:
Seattle • Bothell • Bellevue • Kirkland • Redmond • Woodinville • Kenmore • Mill Creek • Lynnwood • Everett • Shoreline • Edmonds • Mountlake Terrace • Renton • Issaquah • Sammamish • Mercer Island • Newcastle • Kent • Federal Way • Auburn • Tacoma
Whether you want to target a few neighborhoods or launch a larger regional campaign, we can help you develop a printing and direct-mail solution around your geographic marketing goals.
Why Choose Cox Printing & Signs for EDDM?
A successful EDDM campaign requires more than printing a postcard. Your mailer needs to look professional, communicate your offer quickly, meet applicable mailing requirements, and give customers a clear reason to respond.
Commercial Printing Quality
Professional printing helps your EDDM postcards and mailers make a stronger impression.
Design Support
We can work with your existing artwork or help prepare a direct-mail design around your offer, branding and target audience.
Local Washington Service
We serve businesses throughout Seattle, Bothell, Bellevue and surrounding Washington markets.
Scalable Production
Whether you're testing one neighborhood or planning a larger campaign, we can support different quantities and campaign sizes.
One Printing Partner
From design and commercial printing to mailing preparation and fulfillment, Cox Printing & Signs can help simplify your campaign.
EDDM FAQs
Do I need a mailing list for EDDM?
Generally, no. EDDM is designed around geographic delivery routes rather than an individual customer mailing list.
What businesses benefit from EDDM?
Restaurants, real estate professionals, contractors, home-service companies, healthcare practices, retailers, schools, nonprofits and other locally focused businesses can use EDDM to reach potential customers in specific geographic areas.
Can Cox Printing & Signs print my EDDM postcards?
Yes. Cox Printing & Signs can provide professional EDDM printing, postcard printing, flyer printing and mailing preparation for local direct-mail campaigns.
Can I target specific neighborhoods?
Yes. EDDM allows marketers to select geographic delivery routes and use USPS tools to identify and select target areas.
How much does EDDM printing cost?
Pricing depends on quantity, mailer format, paper, printing specifications, preparation and mailing requirements. Request a quote for your specific campaign.
Start Your EDDM Marketing Campaign
Ready to reach more customers in your target neighborhoods?
Cox Printing & Signs provides EDDM printing, Every Door Direct Mail, postcard printing, flyer printing and direct-mail solutions for businesses throughout Seattle, Bothell, Bellevue and Washington.
Tell us your target area, quantity, mailer format and campaign deadline, and we'll help you plan the right printing solution.
Request Your EDDM Printing QuoteReach the neighborhoods that matter to your business with Cox Printing & Signs.